Naming
Packaging
Adcepts
Challenge
Create a range of premium body scrubs for the Fruit Bloom brand, aligning core values with the target market of 16-24 year old females and their ethical lifestyle choices.
Result
A renewed brand bursting with fragrance allows Fruit Bloom to stand out in a crowded category. A rearranged hierarchy focusing on fragrance before brand, with white space used to elevate the design into a much more premium offering, creating an instagram-worthy design consumers would want to be seen with. The brand’s reformed vegan formula is now locked to the new brand identity to bring it to the forefront of the brand’s ideology.
The team worked hard and fast to develop our new range, over-delivering on the brief to make sure we stand out in such a competitive category.
Hannah Sweeney