Naming
Adcepts
Merchandise
Challenge
Tasked to create a proposition for a new community-focused fitness and training brand, with group exercise and shared progression at its core.
Result
Approaching the naming process in a much more emotive way, WeAsOne embodies a group mindset and a sense of belonging. A brand identity built around visual cues for unity and strength, with the main brand asset representing the journey of each member as their paths cross at WeAsOne.
The team understood and immersed themselves in our proposition throughout the process. They went above and beyond to bring our brand and message to life.
Adam Nickson