Naming
Adcepts
Merchandise
Challenge
Tasked to create a proposition for a new community-focused fitness and training brand, with group exercise and shared progression at its core.
Result
Approaching the naming process in a much more emotive way, WeAsOne embodies a group mindset and a sense of belonging. A brand identity built around visual cues for unity and strength, with the main brand asset representing the journey of each member as their paths cross at WeAsOne.
![](https://www.aglow.studio/wp-content/uploads/2020/04/WeAsOneMotion.gif)
![We As One](https://www.aglow.studio/wp-content/uploads/2015/07/WeAsOneWebsiteMobile-copy.png)
![](https://www.aglow.studio/wp-content/uploads/2020/06/BagandBottle.png)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Sketchanew.jpg)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Sketchb.jpg)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Boruchure1.jpg)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Boruchure2.jpg)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Sketch2b.jpg)
![](https://www.aglow.studio/wp-content/uploads/2015/07/Skipping.jpg)
The team understood and immersed themselves in our proposition throughout the process. They went above and beyond to bring our brand and message to life.
Adam Nickson